ADVERTISING ART IS SURELY the most common form of art we see today. We see it on billboards, the walls of stores, in magazines, in newspapers, and on television. Advertisements are everywhere. Advertisements are the most contemporary art form, always being updated. Whereas the Popular Art images we see are often several years old and the Fine Art images we see are often hundreds of years old, advertisements tend to be only months or weeks old. Advertisements play for a few weeks or months and then are changed. In the advertisements people are shown looking completely contemporary wearing fashionable winter clothes in the winter, and fashionable summer clothes in the summer.
Advertising's goal is to cause us to act. It promotes something and asks us to spend money, practice safe sex, or reelect a congressman. The power of advertising is strong in Western culture. Advertising uses both the power of Popular Art as well as that of Design Art to shape people's desires and commitments. It is used to give us vicarious experiences as well as to package products and shape the consumer's personal identity.
Advertisements as we know them today didn't start until after the 1880s. Before that, the manufacturers and shops put out product announcements, but these were mostly information, not persuasion. Advertising as we have it today really depends upon the existence of a mass