From Idolatry to Advertising: Visual Art and Contemporary Culture

By Susan G. Josephson | Go to book overview

Index
Aaron program (Cohen), 19-20, 20fig. 1.7
Abstract art, 69, 75
Academie Royal de Peiture et de Sculpture. See French Royal Academy
Academies: and Bauhaus movement, 122; for design, 150-55; of Fine Art, 43-45; and humanism, 46; ideology of, 52-54; and Neoplatonism, 47
Adam and Eve story, 192, 194
Adena Pipe, The, 187fig. 6.1
Ades, Dawn, 71
Advertisement: appealing to sentimentality. 163, 163fig. 5.3; creating discontent, 162fig. 5.2; and cultural values, 201fig. 6.3; and narrative thinking, 164fig. 5.4; and personal identity, 174fig. 5.8; 175fig. 5.9; and product image, 171fig. 5.7; for public service, and Popular Art, 166fig. 5.6; and religion, 204fig.6.4, 206fig. 6.5; and social values, 165fig. 5.5; using Fine Art, 157, 157fig. 5.1; and vicarious experience, 196fig. 6.2 a, 197fig. 6.2 b
Advertisers, 154-55
Advertising agencies, 155
Advertising Art, 2, 152-53; and art history, 16; and culture, 15-16, 153-66, 194; and Design Art, 154-56, 167-82; example of, 8fig. 1.5; and fashion goods, 137-38; function of, 7-8; and Industrial Revolution, 153-54; and language, 176-77; and levels of control 34-35; and mental state, 12, 17- 18; and niche marketing, 140; and packaging, 145, 170-72; and personal identity, 172-76; and photography, 22; and Popular Art, 113, 156-67; power of, 39; and religious art language, 204-5; and stylistic conventions, 156-60
Advice givers: computers as, 219-21; need for, 211-13
Aesthetic form, 37; example of, 58fig. 2.7; and popular taste. 103-5
Aesthetic Formalism, 55-61; and beauty, 65; ideology of, 58-61; modern, 57-58; vs. Expression Theory, 64-65
Aesthetics, 59; and Design Art, 137-40; vs. sentimentality, 103-7
African Art: and Fine Art, 17, 60; and idolatry 214, example of, 18fig. 16, 214fig. 6.6
Ahearn, John: bronze figures, 100, 101fig. 3.6
Ahlin, Janne: cardboard chair, 149fig. 4.10
AI idols. 219
Albers, Josef, 131
Alberti, Leon Battista, 46, 50
Allen, Charlotte, 174
Antiques, 127
Alsop, Joseph, 55
Anderson, Richard L., 7, 185, 214
Antiques, 127
Architecture, 6, 125; and arts and crafts movement, 122; Bauhaus, 150; De Stijl, 134, example of 136fig. 4.7; Frontier American, 124
Aristotle, 189; De Divinatione Per Somnum, 188
Armstrong, Robert, 17
Arnheim, Rudolf, 19, 23, 52
Art: definition of, 13-16; ideologies of, 5, 11- 12; power of, 54-40, 87, 103-11, 141, 143- 47; vs. life, 107. See also Visual Art
Art critics: and Popular Art, 92
Art directors, 155

-233-

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From Idolatry to Advertising: Visual Art and Contemporary Culture
Table of contents

Table of contents

  • Title Page iii
  • Contents vii
  • Preface xi
  • List of Illustrations xiii
  • Chapter 1 The Cultural-Niche Theory of Art 1
  • Chapter 2 The Fine Art Cultural Niche 41
  • Chapter 3 The Popular Art Cultural Niche 80
  • Chapter 4 The Design Art Cultural Niche 115
  • Chapter 5 Advertising 152
  • Chapter 6 The Media and the Rebirth of Mythic Culture 183
  • Bibliography 225
  • Index 233
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