Growing Pains: Russian Democracy and the Election of 1993

By Timothy J. Colton; Jerry F. Hough | Go to book overview

CHAPTER SEVEN
Television and the Campaign

Laura Roselle Helvey

THE DECEMBER 1993 Russian parliamentary election provides a unique opportunity to study and assess the role of television in the Russian political process. Before one can study the relationship between media message and vote choice, one should understand what messages are presented and how they were shaped in the first place. This chapter analyzes the rules for and the content of television campaign programming during the 1993 parliamentary elections and argues that to understand television coverage one must distinguish among party agendas, government agendas, and journalistic agendas. It is too simple to argue that, "the State Television Company, Ostankino, headed by [Vyacheslav] Bragin of Russia's Choice, much resembled in its political reporting one long 'infomercial' for the 'governing party.'" 1

Careful analysis shows that this was not the case. Advertising and free time rules were not biased in favor of Russia's Choice. What differed was the manner in which parties exploited the opportunities for media coverage of particular agendas or themes. Even in television news, where one can argue that government could shape coverage to support Russia's Choice, the primary themes were legitimation of the processes of democratic election and the adoption of the constitution. Support for Russia's Choice was sec-

____________________
I am grateful to Timothy Colton and Jerry Hough for the opportunity to participate in their national election survey. Elon College also supported this research in the form of a Faculty Research and Development Grant, Summer 1994. Sarah Oates at Emory University contributed with assistance in taping and coding television broadcasts. Catherine Shapiro gave helpful comments on earlier drafts.

-211-

Notes for this page

Add a new note
If you are trying to select text to create highlights or citations, remember that you must now click or tap on the first word, and then click or tap on the last word.
One moment ...
Default project is now your active project.
Project items
Notes
Cite this page

Cited page

Style
Citations are available only to our active members.
Buy instant access to cite pages or passages in MLA 8, MLA 7, APA and Chicago citation styles.

(Einhorn, 1992, p. 25)

(Einhorn 25)

(Einhorn 25)

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Note: primary sources have slightly different requirements for citation. Please see these guidelines for more information.

Cited page

Bookmark this page
Growing Pains: Russian Democracy and the Election of 1993
Table of contents

Table of contents

Settings

Settings

Typeface
Text size Smaller Larger Reset View mode
Search within

Search within this book

Look up

Look up a word

  • Dictionary
  • Thesaurus
Please submit a word or phrase above.
Print this page

Print this page

Why can't I print more than one page at a time?

Help
Full screen
Items saved from this book
  • Bookmarks
  • Highlights & Notes
  • Citations
/ 750

matching results for page

    Questia reader help

    How to highlight and cite specific passages

    1. Click or tap the first word you want to select.
    2. Click or tap the last word you want to select, and you’ll see everything in between get selected.
    3. You’ll then get a menu of options like creating a highlight or a citation from that passage of text.

    OK, got it!

    Cited passage

    Style
    Citations are available only to our active members.
    Buy instant access to cite pages or passages in MLA 8, MLA 7, APA and Chicago citation styles.

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn, 1992, p. 25).

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn 25)

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn 25)

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences."1

    1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

    Cited passage

    Thanks for trying Questia!

    Please continue trying out our research tools, but please note, full functionality is available only to our active members.

    Your work will be lost once you leave this Web page.

    Buy instant access to save your work.

    Already a member? Log in now.

    Search by... Author
    Show... All Results Primary Sources Peer-reviewed

    Oops!

    An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.