Hearst early realized that in a nation-wide campaign for the presidency on a reformist platform his alliance with Tammany would tell against him. The fact that he ran ahead of his ticket in his first election to Congress encouraged him to believe that he no longer needed Murphy's assistance and he accordingly broke with the Tammany boss in 1903 by promoting a Fusion-Republican ticket in New York City. Then as the time for the presidential campaign of 1904 approached, he followed what was to be henceforth his permanent strategy by retiring into the background and allowing his candidacy to be promoted by others so that he could gracefully yield at the proper moment to public demand.
The "others" consisted of his newspaper staffs and his reporters who were shamelessly sent off from their journalistic jobs with instructions to devote themselves, at political rallies and in private conversation, to drumming up sentiment for Hearst, and to report to his campaign manager, Max Ihmsen, who was fully as important a factor in the Hearst boom as Brisbane, Shearn, or Carvalho. Under Ihmsen's tutelage, Hearst Clubs sprang up all over the country, and the national William Randolph Hearst League was organized, absorbing a considerable part of the older National Association of Democratic Clubs.
At the propitious moment Hearst returned from Europe and he and Ihmsen set forth in his private car to preach the gospel to the poor throughout the South and West. Discarded were