Media: Getting Things Together
The mid-sixties excitement about the possibility of electronics for drastic improvements in education has cooled a bit and both educators and managers of the "knowledge industry" have had some second thoughts. Educators have learned that the acquisition of audio-visual materials, electronic equipment, and other media has little impact on teaching and learning unless there is thoughtful concern with the individual needs of students and the processes by which students learn and gain skills and knowledge.
In the mid-sixties, a number of new combines appeared that involved the merging of electronics-hardware industries with book publishing firms. Industry and the education profession made some preliminary efforts to build a working relationship aimed at improving the student's opportunities to learn. Industry brought to the partnership a wide range of resources in communication skills, publishing techniques, systems engineering, and consultative services of many kinds. Educators brought to the partnership a working knowledge of education and of classroom techniques. The business and financial pages of the newspapers of 1964 through 1967 regularly carried news of mergers of publishers and machine