WHO GOES TO THE MOVIES?
IT had been popularly estimated that 115 million people in the United States attended the movies every week. Considering that a certain proportion of the Nation is physically or otherwise incapacitated from movie going, it means that virtually every mother's son and daughter in America, free to go, is a member of our vast unprecedented movie audience.
When has the globe ever known the like?
The millennial dreams of all the saints and sages could scarcely have aspired so high. Here is an instrument fashioned at last in universal terms. Send forth a great message, broadcast a vision of truth and beauty, if only you broadcast it by means of the so-called silver screen, literally all America will be your audience. Who could have imagined a population more nearly, more inclusively unified by a single agency?
The investigators in their efforts to gain as nearly as possible accurate knowledge and correct figures find the actual American movie audience to be some millions smaller than the rotund numbers of the popular estimate.
They approached their problem in this manner: The 1930 census shows the population of the United States