The "Virtue Device"
Whatsoever things are true, whatsoever things are honest, Whatsoever things are just, whatsoever things are pure, whatsoever things are lovely, Whatsoever things are of good report; if there be any Virtue, and if there be any praise, think on these things. PHILIPPIANS, IV, 8
PERSUASION by the "Virtue" Device aims to make us accept persons, things or ideas by associating them with "good" words or symbols.
These "good" words or symbols flash on pleasant pictures in our minds. They arouse our feelings of love, brotherhood, sex; of ambition, vanity, ownership, rivalry, and pride. They relate to our desire for security, for confidence in the future.
All of us, if we have been conditioned to certain virtue words, tend to approve automatically persons, things and ideas associated with them, as the trained dog, by conditioned reflex, automatically ate the meat when he heard the virtue words "all right."