memory becomes the stimulus-goal configuration, rather than isolated perceptual or conceptual processes. Entire events cannot be repeated but similar contexts and sets (goal orientations) often recur, and it in these instances that memory for prior conceptualizations can influence current thought and behaviour. Often, such prior conceptualizations are apprehended consciously and thus we can intentionally choose to exploit, or to avoid, the prior influence. More often, we believe, our views of the world are coloured covertly and we simply perceive the meaning of the event.


ACKNOWLEDGEMENTS

Preparation of this chapter was supported by a fellowship awarded to Jeffrey P. Toth by the Rotman Research Institute of Baycrest Centre and the Clarke Institute of Psychiatry, Toronto, Canada; and by a Natural Science and Engineering Research Council ( NSERC) of Canada operating grant to Eyal M. Reingold. We thank R. Hunt, L. Jacoby, B. Levine, M. Masson, N. Meiran, H. Roediger, and M. Wheeler for their comments on an earlier draft of this chapter.


REFERENCES

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Allen S. W. and Jacoby L. L. ( 1990). Reinstating study context produces unconscious influences of memory. Memory and Cognition, 18, 270-8.

Anthony B. J. ( 1985). In the blink of an eye: Implication of reflex modification for information processing. In Advances in psychophysiology, Vol. 1, (ed. P. K. Ackles , J. R. Jennings, and M. G. H. Coles), pp. 167-218. JAI Press, Greenwich CT.

Bainbridge J. V., Lewandowsky S., and Kirsner K. ( 1993). Context effects in repetition priming are sense specific. Memory and Cognition, 21, 619-26.

Bargh J. A. ( 1990). Auto-motives: Preconscious determinants of social interaction. In Handbook of motivation and cognition, (ed. E. T. Higgins and R. M. Sorrentino), Vol. 2, pp. 93-130. Guilford Press, New York.

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