Leadership in Times of Change: A Handbook for Communication and Media Administrators

By William G. Christ | Go to book overview

Summary

The problems of contemporary media education are twofold. First there is the field's complex history -- its different and often contradictory roots and its internal tribalisms. Those factions and antagonisms seriously cloud the picture of the field held by others and they do much to inhibit it from taking a more coherent central place at the heart of the academy.

Second, there are the field's frequent failures to recognize the strength of what it has to offer, the way its core elements and themes directly address many of the key criticisms of higher education. However, the field needs to be certain that in each of its core elements there is an appreciation of their deeper meanings and potential contradictions. In the busy, harried pace of faculty and administrative life there is always the temptation to resort to slogans and symbols. A measure of media education's strength and of its enduring value to the academy will be its willingness to resist such tendencies and to be prepared to press the core issues as far as its intellectual imperatives dictate.

It has often been said that the best of media education is one of the finest preparations for citizenship. It would appear that the core elements of the field directly support just that goal. It is the continuing responsibility of media educators to keep their eyes on that longer term civic purpose and to continue to interrogate their own statements of intent and their actual curricula to be sure they express more than surface-level convictions.


REFERENCES

Accrediting Council on Education in Journalism and Mass Communications.( 1996). Accredited journalism and mass communications education, 1996-1997. Lawrence, KS: Author.

Anderson D. A.( 1997, June). The leaders: An exciting time for journalism education. Presentation to Leadership Institute for Journalism Education Administrators, San Francisco, CA.

ASJMC Insights, (available from the Association of Schools of Journalism and Mass Communication, University of South Carolina, LeConte College, Room 121, Columbia,SC 29208-0251).

Auletta K. ( 1997). The highwaymen: Warriors of the information superhighway. New York: Random House.

Blanchard R. O., & Christ W. G.( 1993). Media education and the liberal arts: A blueprint for the new professionalism. Hillsdale, NJ: Lawrence Erlbaum Associates.

Boyer E. L. ( 1987). College: The undergraduate experience in America. NewYork: Harper & Row.

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Leadership in Times of Change: A Handbook for Communication and Media Administrators
Table of contents

Table of contents

  • Title Page iii
  • Contents vii
  • Preface xi
  • Acknowledgments xii
  • I - BACKGROUND 1
  • 1 - Introduction: Administration and Accountability 3
  • Appendix: Council for Aid in Education (1997) Recommendations (Abbreviated) 18
  • References 20
  • 2 - Communication Education 23
  • References 37
  • 3 - Media Education 41
  • References 57
  • 4 - International Communication Education 61
  • APPENDIX: AASCU SUGGESTED RESOURCES FOR INTERNATIONALIZING CURRICULA IN HIGHER EDUCATION 81
  • References 82
  • 5 - Beyond Teaching, Research, and Service 85
  • References 100
  • II - PROGRAMMATIC CHALLENGES 101
  • 6 - The Hybrid Program 103
  • References 117
  • 7 - Community Colleges 119
  • APPENDIX: SUMMARY OF RECOMMENDATIONS FOR COMMUNITY COLLEGE ADMINISTRATORS 132
  • References 133
  • 8 - Graduate Communication Programs 135
  • References 160
  • 9 - Experiential Learning Programs 163
  • APPENDIX: EXPERIENTIAL EDUCATION PROFESSIONAL ASSOCIATIONS 178
  • References 178
  • 10 - Distance Education 181
  • References 195
  • III - ADMINISTRATIVE CHALLENGES 197
  • 11 - Leadership 199
  • Acknowledgments 222
  • References 222
  • 12 - Fundraising 225
  • References 239
  • 13 - Facing Realignment and Downsizing 241
  • APPENDIX: SUMMARY OF SUGGESTIONS TO FACE REALIGNMENT AND DOWNSIZING 257
  • Acknowledgments 258
  • References 258
  • 14 - Intra-University Competition and Outside Stakeholders 259
  • References 276
  • 15 - Student Occupational Concerns in a Liberal Arts Program 279
  • References 292
  • 16 - Gender Issues 295
  • References 313
  • 17 - Diversity and Multiculturalism 315
  • APPENDIX A: DIVERSITY AND MULTICULTURALISM RECOMMENDATIONS FOR COMMUNICATION ADMINISTRATORS 334
  • References 337
  • 18 - Promotion, Tenure, and the Evaluation of Faculty 341
  • APPENDIX: ADDITIONAL RESOURCES 358
  • References 359
  • 19 - Federal Mandates 361
  • References 375
  • 20 - Self-Studies, External Reviews, and Programmatic Assessment 377
  • APPENDIX A: UNIT CHECKLIST 396
  • References 397
  • Criteria for the Assessment of Oral Communication 399
  • Author Index 405
  • Subject Index 411
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