Intra-University Competition and Outside Stakeholders
Michael A. McGregor
Indiana University Alison Alexander
University of Georgia
In this chapter we present a tale of two departments -- departments of telecommunications with similar purposes, curricula, students, and faculty. But there the similarities end; one of the departments -- at the University of Georgia (UGA) -- is located within a School of Journalism and Mass Communication, and the other -- at Indiana University (IU) -- is rostered in a College of Arts and Sciences. As you will discover after reading this chapter, our mode of operation in dealing with intra-university competition and external stakeholders differs significantly, based largely on the place the departments occupy in the organization of the university (see Medsger, 1996; Planning for Curricular Change, 1987; State of the Field, 1994).
In substance this chapter addresses important issues that arise outside the department: competition from other departments for courses and students, expectations of industry constituencies, and relationships with alumni and friends of the department. Clearly the issues arising from these external forces are increasingly important as we encounter ever-