Communication faculty can work to build bridges with the career center through collaborating on projects of mutual benefit. Faculty can forward the names of communication alumni to the career center for use in an alumni clearinghouse of contacts that current students could use for internship leads, job leads, or career advice. Cosponsorship of an on-campus job fair, featuring the institution's communication alumni, is another avenue to explore.
In summary, students today are career-minded and it is fruitless to tell them they should not be. However, they can be reassured by a direct message that solid, liberal-arts-based academic preparation is an appropriate and effective way to prepare for a career. That academic preparation, combined with a structure that provides for analyzing, observing, and participating in the applied world, can lead a student to ample opportunities for success beyond the classroom. In this sense, students get the best of all possible worlds -- an academic program of substance that positions them for a lifetime of personal and professional communication challenges, and an exposure to the avenues into their practical careers.
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