Questia, a part of Gale, Cengage Learning. www.questia.com
Book title: Ratings Analysis:The Theory and Practice of Audience Research.
Contributors: James G. Webster - Author, Patricia F. Phalen - Author, Lawrence W. Lichty - Author.
Publisher: Lawrence Erlbaum Associates.
Place of publication: Mahwah, NJ.
Publication year: 2000.
Page number: iii.
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