There are acceptable means of informing prospective patients and professional colleagues of the establishment of practice. For general practitioners this will usefully include an information sheet or brochure about the services offered. General practitioners new to a community should visit local pharmacists, hospitals, hostels, nursing homes, domiciliary nursing services, hospice services and other doctors, thereby learning about the community while making the practice known.
It is very important also in the development and running of successful medical practices that doctors take positive steps to integrate into the local community, to provide time to be spent with their families and on leisure activities and for continuing their medical education. Doctors who achieve this are also far less likely to suffer the stress-related problems discussed in Chapter 10.
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