CONTENTS
CHAPTER PAGE
I THE RUINOUS POLICY OF LARGE ROYALTIES3
II WHY "BAD" NOVELS SUCCEED AND "GOOD" ONES FAIL27
III ARE AUTHORS AN IRRITABLE TRIBE?45
IV HAS PUBLISHING BECOME COMMERCIALIZED?61
V HAS THE UNKNOWN AUTHOR A CHANCE?79
VI THE PRINTER WHO ISSUES BOOKS AT THE AUTHOR'S EXPENSE99
VII THE ADVERTISING OF BOOKS STILL EXPERIMENTAL115
VIII THE STORY OF A BOOK FROM AUTHOR TO READER131
IX THE LIMITS OF THE BOOK MARKET147
X PLAIN WORDS TO AUTHORS AND PUBLISHERS163
ON EDITORSHIP, an article which appeared in the World's Work in January, 1913, under the title, "What the World's Work is Trying To Do"179
ON WRITING, an article which appeared in the Atlantic Monthly 50th Anniversary Number, November, 1907, under the title, "The Writer and the University"199

-vii-

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