tems come online. But news writers like Jorgensen will continue to work in the evolving media. It will be their task to take available data and analyze it in other ways that require more time, expertise, and insight. "News" will be double-tracked: primary data available to all and analytic presentations of that data offered by business writers. Thus one may expect the quality of data presented through the news medium of the future to increase. At the least, then, one can expect the future to continue current changes, probably at an accelerated pace. Investors will seek general background and discussion from their contemporaries whose user groups and conferences may have excellent if small library resources of their own. General business data increasingly will be found by users online, using simple clipping files to collect data and search filters to automatically retrieve pertinent stories or facts.
Business news organizations, for their part, will become hosts to these groups, or at least contributors of the data they use. Secondarily, news writing will shift from general translation (he said, she said) and unreflective reportage ("'The Newton is the future of personal computing,' Apple President John Scully said today at a press conference where the new, pocket size personal computer was finally unveiled after months of anticipation") to ever more critical attempts to present financial and product-specific data in a context that is defensible, usable, and testable. News professionals, in other words, will have to provide what individual users cannot easily garner on their own online, alone or in groups.