Selective Exposure to Communication

By Dolf Henry Zillmann; Jennings P. Bryant | Go to book overview

SELECTIVE EXPOSURE TO COMMUNICATION

Edited by Dolf Zillmann Indiana Universiy and Jennings Bryant University of Houston

LAWRENCE ERLBAUM ASSOCIATES, PUBLISHERS 1985 Hillsdale, New Jersey London

-iii-

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Selective Exposure to Communication
Table of contents

Table of contents

  • Title Page iii
  • Contents v
  • List of Contributors ix
  • Preface xi
  • 1 - Selective-Exposure Phenomena 1
  • 2 - Cognitive Dissonance in Selective Exposure 11
  • References 31
  • 3 - Measuring Exposure to Television 35
  • References 58
  • 4 - Informational Utility and Selective Exposure to Entertainment Media 63
  • References 88
  • 5 - Determinants of Television Viewing Preferences 93
  • References 110
  • 6 - Thought and Action as Determinants of Media Exposure 113
  • References 136
  • 7 - Fear of Victimization and the Appeal of Crime Drama 141
  • References 154
  • 8 - Affect, Mood, and Emotion as Determinants of Selective Exposure 157
  • References 187
  • 9 - Selective Exposure to Educational Television 191
  • References 200
  • 10 - Cable and Program Choice 203
  • References 223
  • 11 - "Play It Again, Sam": Repeated Exposure to Television Programs 225
  • Acknowledgment 241
  • Author Index 243
  • Subject Index 249
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