Human-Computer Interaction: Communication, Cooperation, and Application Design

By Hans-Jörg Bullinger; Jürgen Ziegler | Go to book overview

Cultural and Cultivation Features on Web Designing: A Case Study of Gold Peach Community

Wu Tung-Xiung; Yui-Liang Chen Dept. of Information Management, Shih Hsin University Taipei, 116, Taiwan, ROC TEL/FAX:886-2-22367114. Email: txwu@cc.shu.edu.tw


1 Objective and Significance

This series research was based on the fundamental ideas of 'Cultural and Cultivation Features' to develop a web community service for children and juvenile. The series was conducted from 1996 to 1999. There were tree generations of web user interface and interaction has been developed and tested.


1.1 Culture

Internet makes the earth smaller, brings the world into a village. When we are celebrating the international boundary is falling down; do we regret that the pluralistic colors are also vanishing?

Though there are millions web sites, we have found the inevitable trend that the web characters grow similar faces, wear same uniforms, their interactions are more and more following consistent pattern. We can not tell which web site is from a certain corner of which continent.

It worried me when I called for a seminar of designing a new web with my college students. When we needed an innocent leading actress, there was only Snow White left in their mind; when we made up a worrier model, the Black Knight came out; when we set up exploring plots, they were thinking of Star Trek. They ignored or forgot there are plenty of symbols and scientific fictional stories in Chinese history and mysteries. The young generation is losing its heritage of cultural imagination. ( Wu, 1997)

The author suggested that we should remind web designers to consider 'cultural feature' to be an essential factor for designing web. It would be not interesting, if there were no cultural differences in the webs net. ( Wu, 1998)

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