Audience Ratings: Radio, Television, and Cable

By Hugh Malcolm Beville Jr. | Go to book overview

Appendix C
Audience Measurement Highlights U.S. Total Population

TABLE C-1 Average Time Spent per Day
TV UsageaRadio Usageb
All persons 21 and over 4 hr 15 min 2 hr 57 min
Men 18 and over 3 hr 57 min 3 hr 1 min
Women 18 and over 4 hr 53 min 3 hr 0 min
Teens 12 to 17 3 hr 29 min 2 hr 32 min
Source: (a) A. C. Nielsen, NTI. Average of November 1985, February, May, July 1986.
(b) RADAR (SRI), 1986.

TABLE C-2
Annual Trend in Time Spent Viewing per Day per Television Household September-August Broadcast Year
1959-1960 5 hr 4 min
1964-1965 5 hr 31 min
1969-1970 5 hr 54 min
1974-1975 6 hr 12 min
1979-1980 6 hr 34 min
1982-1983 6 hr 55 min
1983-1984 7 hr 8 min
1984-1985 7 hr 7 min
1985-1986 7 hr 10 min
Source: A. C. Nielsen, NTI. 48-week average excluding unusual days.

-321-

Notes for this page

Add a new note
If you are trying to select text to create highlights or citations, remember that you must now click or tap on the first word, and then click or tap on the last word.
One moment ...
Default project is now your active project.
Project items
Notes
Cite this page

Cited page

Style
Citations are available only to our active members.
Buy instant access to cite pages or passages in MLA 8, MLA 7, APA and Chicago citation styles.

(Einhorn, 1992, p. 25)

(Einhorn 25)

(Einhorn 25)

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Note: primary sources have slightly different requirements for citation. Please see these guidelines for more information.

Cited page

Bookmark this page
Audience Ratings: Radio, Television, and Cable
Table of contents

Table of contents

  • Title Page iii
  • Contents vii
  • Foreword ix
  • Preface xi
  • 1 - Radio Services-- Pre-Tv (1930-1946) 1
  • Notes 26
  • 2 - Radio Services--Post-Tv (1946-1987) 28
  • 3 - Television Services (1946-1987) 62
  • Notes 81
  • 4 - Rating Methodologies: a Comparative Examination 83
  • Notes 129
  • 5 - Qualitative Versus Quantitative Ratings 131
  • Notes 157
  • 6 - Cable Ratings (1979-1987) 160
  • Notes 183
  • 7 - Using Ratings Data 185
  • Notes 217
  • 8 - Ratings: Servant or Master? 219
  • Notes 240
  • 9 - Government Intervention 242
  • Notes 256
  • 10 - What We Have Learned: 1930-1987 258
  • Notes 270
  • 11 - A Look to the Future 271
  • Notes 307
  • Appendix A - Ratings Basics: Terms, Calculations, and Relationships 310
  • Sources 315
  • Appendix B - Offices and Services of Principal Syndicated Ratings Companies Operating on A National Basis 316
  • Appendix C - Audience Measurement Highlights U.S. Total Population 321
  • Questions for Review and Discussion 333
  • Answers 376
  • Bibliography 389
  • Index 395
  • About the Author 407
Settings

Settings

Typeface
Text size Smaller Larger Reset View mode
Search within

Search within this book

Look up

Look up a word

  • Dictionary
  • Thesaurus
Please submit a word or phrase above.
Print this page

Print this page

Why can't I print more than one page at a time?

Help
Full screen
Items saved from this book
  • Bookmarks
  • Highlights & Notes
  • Citations
/ 414

matching results for page

    Questia reader help

    How to highlight and cite specific passages

    1. Click or tap the first word you want to select.
    2. Click or tap the last word you want to select, and you’ll see everything in between get selected.
    3. You’ll then get a menu of options like creating a highlight or a citation from that passage of text.

    OK, got it!

    Cited passage

    Style
    Citations are available only to our active members.
    Buy instant access to cite pages or passages in MLA 8, MLA 7, APA and Chicago citation styles.

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn, 1992, p. 25).

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn 25)

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn 25)

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences."1

    1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

    Cited passage

    Thanks for trying Questia!

    Please continue trying out our research tools, but please note, full functionality is available only to our active members.

    Your work will be lost once you leave this Web page.

    Buy instant access to save your work.

    Already a member? Log in now.

    Search by... Author
    Show... All Results Primary Sources Peer-reviewed

    Oops!

    An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.