This appendix is provided for those who are unfamiliar with basic ratings terminology and arithmetic. Remember that ratings come from sample surveys and that all ratings are estimates.
Expressed in Television Terms:1
1. A rating is the estimated percent of all television households, or of all people within a demographic group, in the survey area sample who view a specific program or station.
2. HUT (Households Using Television) is the percent of all television households in the area surveyed with one or more sets in use. It is the sum of all program ratings for each time period.2
3. Share is the percent of Households Using Television (HUT) tuned to a particular program or station for a specific time period.____________________