Social Responsibility in Marketing: A Proactive and Profitable Marketing Management Strategy

By A. Coskun Samli | Go to book overview

Social Responsibility in Marketing
A PROACTIVE AND PROFITABLE MARKETING MANAGEMENT STRATEGY

A. Coskun Samli

Q

Quorum Books

Westport, Connecticut • London

-iii-

Notes for this page

Add a new note
If you are trying to select text to create highlights or citations, remember that you must now click or tap on the first word, and then click or tap on the last word.
One moment ...
Default project is now your active project.
Project items

Items saved from this book

This book has been saved
Highlights (0)
Some of your highlights are legacy items.

Highlights saved before July 30, 2012 will not be displayed on their respective source pages.

You can easily re-create the highlights by opening the book page or article, selecting the text, and clicking “Highlight.”

Citations (0)
Some of your citations are legacy items.

Any citation created before July 30, 2012 will labeled as a “Cited page.” New citations will be saved as cited passages, pages or articles.

We also added the ability to view new citations from your projects or the book or article where you created them.

Notes (0)
Bookmarks (0)

You have no saved items from this book

Project items include:
  • Saved book/article
  • Highlights
  • Quotes/citations
  • Notes
  • Bookmarks
Notes
Cite this page

Cited page

Style
Citations are available only to our active members.
Buy instant access to cite pages or passages in MLA, APA and Chicago citation styles.

(Einhorn, 1992, p. 25)

(Einhorn 25)

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Cited page

Bookmark this page
Social Responsibility in Marketing: A Proactive and Profitable Marketing Management Strategy
Table of contents

Table of contents

  • Title Page iii
  • Contents vii
  • Exhibits ix
  • Preface xi
  • Introduction 1
  • References 4
  • 1 - Socially Responsible Marketing Is Good Marketing 5
  • Summary 19
  • References 20
  • 2 - Social Responsibility: a Historical Perspective 21
  • Introduction 21
  • Summary 36
  • References 38
  • 3 - Redirection in Social Responsibility 41
  • Summary 49
  • 4 - The Myth of the Equal Opportunity Consumer 51
  • Summary 62
  • Appendix the Elderly and Equal Opportunity 63
  • 5 - Distorted Risk Management as It Affects Underprivileged Consumers 69
  • Summary 80
  • References 82
  • 6 - Why Ethics Do Not Work 85
  • Summary 94
  • References 95
  • 7 - Social Responsibility from a Consumerism Perspective 97
  • Summary 111
  • References 113
  • 8 - Developing Consumer-Friendly Products 115
  • Summary 124
  • 9 - Developing Consumer-Friendly Services 127
  • Summary 141
  • References 143
  • 10 - Developing Environment-Friendly Products 145
  • Introduction 145
  • References 158
  • 11 - The Changing Economic Power Structure and Marketing 159
  • Summary 168
  • References 169
  • 12 - Marketing Efficiency versus Marketing Effectiveness 171
  • Introduction 171
  • Summary 179
  • References 180
  • Epilogue 181
  • Selected Bibliography 187
  • Index 195
  • About the Author 199
Settings

Settings

Typeface
Text size Smaller Larger Reset View mode
Search within

Search within this book

Look up

Look up a word

  • Dictionary
  • Thesaurus
Please submit a word or phrase above.
Print this page

Print this page

Why can't I print more than one page at a time?

Help
Full screen
/ 202

matching results for page

    Questia reader help

    How to highlight and cite specific passages

    1. Click or tap the first word you want to select.
    2. Click or tap the last word you want to select, and you’ll see everything in between get selected.
    3. You’ll then get a menu of options like creating a highlight or a citation from that passage of text.

    OK, got it!

    Cited passage

    Style
    Citations are available only to our active members.
    Buy instant access to cite pages or passages in MLA, APA and Chicago citation styles.

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn, 1992, p. 25).

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn 25)

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences."1

    1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

    Cited passage

    Thanks for trying Questia!

    Please continue trying out our research tools, but please note, full functionality is available only to our active members.

    Your work will be lost once you leave this Web page.

    Buy instant access to save your work.

    Already a member? Log in now.

    Author Advanced search

    Oops!

    An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.