"Somewhere during the night I had become what is termed 'newsworthy' and my callers wanted me to 'react,'" Hammarskjold ruefully commented to an editors' meeting a few weeks after he had arrived at UN headquarters.
He had found there a permanent press corps which on dull days numbers close to a hundred and on days of even mild crisis jumps severalfold. This press group attested to the world's interest in what the UN says and does, which often means what the Secretary-General is saying and doing.
The Organization's own massive public information setup-- daily broadcasts on a score of frequencies to most of the countries of the world, taped television shows and film shorts, pamphlets and press releases--reflected the view of the founding fathers that, as Hammarskjold himself put it, public opinion in the end is "the life blood of the UN."
This capacious press and public relations apparatus had trans-