Television and Political Advertising: Psychological Processes - Vol. 1

By Frank Biocca | Go to book overview

Author Index

A
Aaker, D.A., 73, 82, 148, 151, 170, 202, 217, 249, 259
Abelson, R.P., 33, 48, 65, 88, 126, 127, 141, 142, 168, 245, 249, 259, 262, 329, 350
Adoni, H., 183, 191
Ajzen, I., 127, 141, 197, 218
Aldrich, J.H., 25
Allen, S.G., 311, 328
Allen, C.T., 149, 168, 194
Allen, R., 184, 185, 189
Alwitt, L., 79, 82, 269, 307
Anderson, D.R., 224, 241, 242
Anderson, J.R., 42, 43, 51, 80, 82, 85, 267, 269, 270, 307
Anderson, N.H., 182, 192, 250, 259
Andesson, D., 307
Aronson, E., 249, 251, 259
Asch, S.E., 250, 260
Atkin, C.K., 141, 269, 308, 311, 327

B
Baddeley, A., 82
Baggaley, J., 180, 185, 188, 189, 190
Bagger, P., 269, 307
Barath, A., 178, 189 Bernard, 183
Basil, M., 219, 222, 242, 248, 261
Bates, S., 24
Batra, R., 148, 149, 169, 245, 260
Beattie, A., 245, 246, 247, 260
Beatty, J., 260
Beier, E.G., 141
Belch, G.E., 147, 170, 246, 261
Benze, J.G., 24
Berelson, B., 25
Berkowitz, L., 266, 270, 307
Bernard, R.M., 190
Berry, C., 186, 190, 197, 217
Bever, T.G., 79, 83, 128, 141
Beverly, R.E., 180, 190
Biggers, J.T., 149, 169
Biocca, F., 29, 35, 37, 47, 55, 76, 78, 79, 82, 91, 119, 121, 261
Black, J.B., 64, 89, 100, 122
Blaney, P., 202, 217
Blank, A., 347, 350
Bobrow, D.G., 130,142
Bohan, L., 312, 328
Bolland, J.M., 141
Bordwell, D., 35, 38, 42, 59, 64, 83, 93, 121
Borgida, E., 25, 71, 83
Bowen, L., 311, 325, 327
Bower, G.H., 33, 42, 45, 51, 53, 64, 79, 83, 86, 116, 121, 218, 248, 260, 267 270
Bower, T. G. R., 307, 327

-351-

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