Television and Political Advertising: Psychological Processes - Vol. 1

By Frank Biocca | Go to book overview

Subject Index

A
Actant, 51, 52, 53, 55, 56, 57, 58, 59, 61, 67, 116
Actantial frame, 45
Actantial frames, 51-82
Actantial framing, 104, 115
Actantial role, 55, 57, 58, 59, 63
Actantial structure, 52, 53, 55, 61, 116
Active audience, 29
Ad structure, 62, 125
Dynamic structure, 129, 140
Advertising models, 23
Advertising
Attack advertising, 156, 203, 245, 247
Image advertisements, 126, 127, 128
Negative advertising, 158, 197-217, 198, 203, 215, 222, 223, 225, 228, 234, 236, 239, 240, 245-259, 245, 246, 247, 248, 250, 251, 258, 259, 331
Positive advertising, 156, 158, 222, 230, 240, 245-259, 246, 247
Positive and negative political ads, 250
Positive attack scripts, 166
Positive commercials, 222, 223, 236, 240
Affect, see emotion
Agenda setting, 265-305, 265, 268, 302, 304, 305
Aggression, 187
Arousal, 148, 161, 162, 165, 225, 226, 248, 330, 342, 348
Artificial intelligence, 42, 80
Assimilation-contrast theory, 249, 255
Attention, 30, 115, 128, 224, 225, 226, 237, 240, 241, 270
Attitudes, 6, 21, 23, 71, 147-148, 160, 246, 330, 334, 329, 331
Attitude change, 333
Attitude dimensions, 336
Attitude direction, 331, 339
Attitude stability, 334
Attitude strength, 329, 331, 333, 336
Attitude stability, 334
Attitudinal, 146
Attitudinal bond, 329, 338, 339
Attitudinal bond dimension, 349
Beliefs, 166, 246
Central processing, 152
Central routes, 199
Cognitive responses, 315
Peripheral processing, 152
Peripheral routes, 199
Previous attitude, 331
Voter attitudes, 9
Audience, 185
Audience reactions, 185
Audience response, 100, 111
Audience response measurement, 78
Audio and video channel, 312, 314
Audio channel, 21, 46, 210, 223, 312, 314
Authorial strategy/intent, 36

-359-

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