In Which People Turn to "Natural" Medicine
THERE WAS A FULL-PAGE AD in USA Today recently for "Vitamin O." Beneath a photograph of an attractive group of vigorous, smiling people, the ad said "Vitamin O" was helping thousands of people to live healthier lives. "It's so safe you can drop it in your eyes, so natural it contains the most abundant element on earth, so effective you could spend hours reading the unsolicited testimonials of those who've used it with dramatic results." Indeed, the ad included a number of testimonials, which said things like: "After taking 'Vitamin O' for several months, I find I have more energy and stamina and have become immune to colds and flu."
"Vitamin O" was to be taken orally as a supplement. The recommended dose was fifteen to twenty drops two or three times a day. According to the ad, it "maximizes your nutrients, purifies your bloodstream,