Corporation, assisted us in obtaining the cards from an ORC 1968 pre- election survey made on behalf of the Columbia Broadcasting Corporation, which contained a number of issue items. Daniel Yankelovich gave us the IBM cards containing the data collected from his 1968 national sample of college students, gathered for Fortune magazine, which included items on presidential choices. Philip Hastings, director of the Roper Public Opinion Research Center at Williams College, provided us with duplicate cards from a large number of surveys dealing with attitudes toward Father Coughlin, Senator Joseph McCarthy, and the John Birch Society, which had been collected since 1935 by different survey organizations. The relevant results of the secondary analyses of these studies are included in the appropriate chapters here. We are naturally extremely grateful to all of them, as well as to the sponsors of the studies we have used.
Many of our friends and colleagues helped us greatly through reading drafts of various chapters or the entire book, and suggesting ways we could improve them. Among these are Daniel Bell, Frank Freidel, Nathan Glazer, Paul Weaver, and James Q. Wilson of Harvard University, Charles Y. Glock, Gertrude Selznick, and Neil Smelser of the University of California at Berkeley, Morton Keller of Brandeis University, Richard Hofstadter of Columbia University, William Chambers of Washington University at St. Louis, and Everett Ladd of the University of Connecticut.
Last, but as we well know far from least, we must state our gratitude to our two aides who were really the most indispensable contributors to turning this into a publishable book. They are Margot Katz of San Francisco, and Mrs. Meena Vohra of Cambridge.
-- SEYMOUR MARTIN LIPSET
San Francisco, California