The shaded types cut for use in jobbing printing were not the first to be designed specifically for the purposes of advertisement. The earliest advertising types were what we now call Fat Faces. Nicolette Gray says that the first step in their evolution 'was the introduction, for advertising purposes, of normal letters enlarged beyond the scale of normal book work. According to Edward Rowe Mores this innovation was due to the English typefounder, Thomas Cottrell. His book of c. 1765 shows a twelve-line pica letter. The idea was taken up by other founders and later letters tend to grow bigger and fatter.'1 But Mr Johnson says that the lottery handbills of the early nineteenth century 'illustrate the development of the design from the Bold Faces, (i.e. thickened versions of the normal book types) and suggest that these Bold Faces rather than the placard types of Cottrell were the begetters of the Fat Faces.'2
Fat Faces were originally referred to simply as fat types and this term probably included types from other groups, for example, the antiques, (that is egyptians). All these fat types were extraordinarily bold and (unlike the bold faces of the day) not intended for use in bookwork.
Two early nineteenth century writers ascribe the development of Fat Faces to Robert Thorne the typefounder, pupil of Thomas Cottrell.____________________