A contrary set of findings was developed from a cross- tabulation of the media and the scores on the opinion-making potential index. None of the three types of media proved to be related to the conferees' opinion-making capacities and no linkage between the variables could be discerned in the data. Such a result had been anticipated in the absence of any cogent reasons why the degree of an opinion-maker's
DISTRIBUTION OF THREE TYPES OF QUALITY MEDIA WITHIN THE INVOLVEMENT GROUPS (PER CENT)
|Proportion of conferees who read the|
|Involvement groups||(n =)|| New York|
|1Either Time, U.S. News and World Report, or Newsweek.|
|2Either the Atlantic, Harper's, or The Reporter.|
access to the communications system should be associated with the types of media on which he relies for information about foreign affairs.
The data examined in this chapter indicate that national leaders tend to be concerned about and attentive to the international scene. While recognizable differences in the degree of their involvement were uncovered, only one out of every twenty conferees could be classified as uninvolved in____________________