UNIVERSITY PROGRAMS FOR PRACTICING EXECUTIVES
Kenneth R. Andrews
The recent development of university courses for business executives has led to expansion of internal training activities in business and to broader concepts of the tasks of management. For the schools, it has led to stronger relationships with business, increased revenues, and valuable experience for faculty. But the demands for special courses far exceed the capacity of schools to provide them. Devising and manning elementary courses in administration for special-interest groups distract faculty attention from research and innovation. Schools need criteria against which to accept or reject proposals from business. Rejection should occur often enough to permit attention to principal objectives and to permit development in the leading schools of new and more advanced courses at or beyond the present horizons of business practice.
A recent but very lively development in business education has been the multiplication of university-sponsored educational programs for practicing executives. These range in length from conferences of a few hours to degree programs of a full year. The purpose of this chapter is to examine the origin, growth, and variety of college and university business education for executives, the nature of the most influential of these programs, the quality problems which have arisen, the potential contributions of "continuing education" to business education generally, and ways by which the dangers in the rapid growth of this activity can be contained and the opportunities capitalized.
The information drawn upon in this chapter has been derived from three major sources. The writer surveyed 136 schools, including, besides the entire membership of the American Association of Collegiate Schools