The Education of American Businessmen: A Study of University-College Programs in Business Administration

By Frank C. Pierson | Go to book overview

CHAPTER 24
PREPARATION FOR BUSINESS IN
LIBERAL ARTS COLLEGES
Joseph D. Coppock1

The liberal arts colleges cannot compete effectively with the
university schools of business in offering business administration
courses. They can, however, provide their students with excel-
lent preparation for actual business administration or later spe-
cialized study by providing suitable liberal arts subjects, espe-
cially economics, English, mathematics, history, government,
philosophy, psychology and sociology. Some colleges may find
it feasible to institute "prebusiness" programs consisting of
selected courses from these subject-matter fields.

For about forty years small colleges in the United States have struggled with the question of special education for students who want to be business administrators or enterprisers. The question has been particularly trying for colleges devoted to the liberal arts tradition. No clear-cut answers have emerged from their experience during those forty years.
PROBLEMS
As colleges look ahead to the 1960s and 1970s some of the questions they must answer concerning the pattern of undergraduate education for students preparing for business careers are:
1. 1. In view of the rising demand for college education, should the liberal arts colleges decrease or increase their emphasis on subjects which are expected to provide "practical" preparation for business administration?
2. 2. Should the liberal arts colleges support the concept of business ad-
____________________
1
With the assistance of Margaret Parsons Apgar.

-662-

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