|•||adding more countries to the list of 'emerging markets' receiving private capital flows;|
|•||increasing the amounts of private investment being made;|
|•||expanding the commercial incentives for improving environmental performance; and|
|•||demonstrating the relationship between improvements in environmental performance and investors' profitability.|
Capturing these opportunities requires many actors to continue to build on their changing roles. Governments need to continue their shift from being the direct provider of finance, goods and services, to the enabler and overseer of private activity. Environmental organizations need to understand and decide how best to respond to the increased number of businesses with credible environmental programs. Businesses need to pursue their commercial ends, but to do so with an eye on the development of markets for sustainable products, as well as the opportunities to work with governments and NGOs to address shared needs. Even if all of the recommendations in Chapter 10 were adopted, however, still other areas need to be addressed in order to carry us closer to the goal of sustainable development. Some of the major ones are described below.