Mass Communication: Principles and Practices

By Mary B. Cassata; Molefi K. Asante | Go to book overview

Part One Readings

Bagdikian, Ben H. The Information Machines: Their Impact on Men and the Media. New York: Harper & Row, 1971.

Barker, Larry L., and Kibler, Robert J. Speech Communication Behavior: Perspectives and Principles. Englewood Cliffs, N.J.: Prentice-Hall, 1971.

Barnouw, Eric. A Tower in Babel: A History of Broadcasting in the United States Vol. I to 1933. New York: Oxford University Press, 1968.

Barnouw, Eric. The Golden Web: A History of Broadcasting in the United States Vol. II 1933-1955. New York: Oxford University Press, 1968.

Barnouw, Eric. The Image Empire: A History of Broadcasting in the United States Vol. III from 1955. New York: Oxford University Press, 1970.

Blake, Reed H., and Haroldson, Edwin O. Taxonomy of Concepts in Communications. New York: Hastings House, 1975.

Brown, Les. Television: The Business Behind the Box. New York: Harcourt Brace Jovanovich, 1972.

Cantor, Norman F., and Worthman, Michael S. The History of Popular Culture. New York: Macmillan Publishing Co., Inc., 1968.

Cassata, Mary B., and Palmer, Roger Cain. Reader in Library Communication. Englewood, Colo.: Information Handling Services, 1976.

Casty, Alan. Mass Media and Mass Man. New York: Holt, Rinehart and Winston, 1968.

Dexter, Lewis Anthony, and White, David Manning, eds. People, Society and Mass Communications. New York: The Free Press, 1964.

Edelstein, Alex S. Perspectives in Mass Communication. Copenhagen: Einor Harcks Forlack, 1966.

Emory, Edwin. The Press and America: An Interpretive History of the Mass Media, 3rd ed. Englewood Cliffs, N.J.: Prentice-Hall, 1972.

Fabre, M. A History of Communications: The New Illustrated Library of Science and Inventions, Vol. 9. New York: Hawthorne Books, 1963.

Farrar, Ronald T., and Stevens, John D., eds. Mass Media and the National Experience: Essays in Communications History. New York: Harper & Row, 1971.

Hanneman, Gerhard J., and McEwan, William J. Communication and Behavior. Reading, Mass.: Addison-Wesley, 1975.

Kendrick, Alexander. Prime Time: The Life of Edward R. Morrow. Boston: Little, Brown, 1969.

Lippmann, Walter. Public Opinion. New York: Macmillan Publishing Co., Inc., 1922.

MacNeil, Robert. The People Machine. New York: Harper & Row, 1968.

Pool, Ithiel de Sola, and Schramm, Wilbur, et al., eds. Handbook of Communication. Chicago: Rand McNally, 1973.

Schramm, Wilbur. Mass Communication, 2nd ed. Urbana: University of Illinois Press, 1960.

Schramm, Wilbur, and Wade, Serena. Knowledge and the Public Mind. Stanford, Calif.: Institute for Communications Research, 1967.

Schramm, Wilbur, and Roberts, Donald, eds. The Process and Effects of Mass Communication, Urbana: University of Illinois Press, 1971.

Sereno, Kenneth K., and Mortensen, David C. Foundations of Communications Theory. New York: Harper & Row, 1970.

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