Mass Communication: Principles and Practices

By Mary B. Cassata; Molefi K. Asante | Go to book overview

Appendix C Referenced Bibliography

Adler, Richard. "Understanding Television: An Overview of the Literature of the Medium as a Social and Cultural Force." In Douglass Cater et al. (eds.), Television as a Social Force: New Approaches to TV Criticism. New York: Praeger Publishers, 1975, pp. 23-47.

Adler, Richard, and Baer, Walter S. The Electronic Box Office. New York: Praeger Publishers, 1974.

Aldrich, Paul. The Impact of Mass Media. New Rochelle, N.J.: Hayden Book Company, 1975.

"As 175 Million Americans Watched." Newsweek 62, December 9, 1963, 88- 90.

Bagdikian, Ben H. "How Communications May Shape Our Future Environment." AAUW Journal 62( 3), March 1969, 123-126.

Baran, Paul. "On The Impact of the New Communications Media upon Social Values." In Alan Casty (ed.), Mass Media and Mass Man. New York: Holt, Rinehart and Winston, 1973.

Baran, Stanley J., and Henke, Lucy L. "The Regulation of Televised Violence." Communication Quarterly 24( 4), Fall 1976, 24-30.

Barker, Larry L., and Kibler, Robert J. Speech Communication Behavior: Perspectives and Principles. Englewood Cliffs, N.J.: Prentice-Hall, 1971.

Bauer, Raymond. "The Obstinate Audience: The Influence Process from the Point of View of Social Communication." American Psychologist 19, 1964, 319-328.

Beattie, Earle. "In Canada's Centennial Year, U.S. Mass Media Influence Probed." Journalism Quarterly 44, 1967, 667-672.

Berelson, Bernard. "Communications and Public Opinion." In Wilbur Schramm (ed.), Mass Communications. Urbana: University of Illinois Press, 1949.

Berlo, David K. The Process of Communication. New York: Holt, Rinehart and Winston, 1960.

Beuf, Ann. "Doctor, Lawyer, Household Drudge." Journal of Communication 24( 2), Spring 1974, 142-145.

Beuth, Philip R. "Canada Stance Is Called 'Discriminatory.'" Buffalo Courier- Express, February 29, 1976, 9.

-343-

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