an Issue Campaign
Issue campaigns are not born, they are made. A successful issue advocate must do more than "manage" a predictable agenda of issues of concern to his or her constituency. Effective issue advocacy requires an active, ongoing analysis of issues and interest groups and their public and private activities. It also demands an understanding of the contemporary social, cultural, and political forces that shape how people view issues and the way government responds to them.
This chapter begins our analysis of issue campaigns, the people and processes that bring them to public attention, and the built-in resistances to addressing and resolving issues. It explores the many steps and cycles issues go through as they compete for public attention and gain momentum on local, state, and national public policy agendas. It describes tactics advocates use to analyze the dynamics of each issue and understand which individuals and interests are potentially affected by an issue. It takes a first look at determining who to influence, and how to influence them, to make change.
Sometimes an issue arises out of Myra Rosenbloom's personal experience and sense of outrage. Other times, it is President Clinton, piggy-