Beijing Jeep: A Case Study of Western Business in China

By Jim Mann | Go to book overview
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Beijing Jeep: A Case Study of Western Business in China
Table of contents

Table of contents

  • Title Page 3
  • Contents 7
  • Acknowledgments 9
  • Prologue 13
  • Introduction 19
  • 1 - Outside Looking In 27
  • 2 - Making the Deal 37
  • 3 - Mao Tais and Friendship 49
  • 4 - Getting Nowhere 60
  • 5 - Bargaining Around the World 76
  • 6 - Hoopla 87
  • 7 - Ceremonial Occasions 94
  • 8 - Presidents and Megabucks 101
  • 9 - Living in China: The Lost Boys 112
  • 10 - Arriving at the Plant 126
  • 11 - Chinese Consumers and Japan 139
  • 12 - Launching the Cherokee 156
  • 13 - The Newcomer 170
  • 14 - Of Premiers and Rockefellers 182
  • 15 - An Outpouring of Grievances 191
  • 16 - Inside the Plant: The Cultural Divide 199
  • 17 - Showdown in May 210
  • 18 - Model Company 222
  • 20 249
  • 21 - The Return 259
  • 22 - Corporate Takeover in the People's Republic 269
  • 23 - Departures 278
  • 24 - A Very Long Haul 289
  • 25 - Exodus 297
  • Conclusion 304
  • Epilogue 312
  • Notes 329
  • Index 337
  • About the Book and Author 351
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