The Superpollsters: How They Measure and Manipulate Public Opinion in America

By David W. Moore | Go to book overview

7
THE CALIFORNIA DIVIDE

THE SUCCESS OF George Gallup and his colleagues, Elmo Roper and Archibald Crossley, inspired others to engage in this exciting new enterprise of poll-taking. There was hardly enough room at the national level for any more pollsters, however, since Gallup was already publishing weekly poll reports, and Roper and Crossley were publishing occasional poll reports as well. Many of these new pollsters, therefore, turned to the states, and by the early 1950s they had founded polls in Texas, Iowa, Minnesota, Maryland, Colorado, Washington and California. Some efforts were made in other states as well, but they soon died. These "Friendly Pollers" formed a sort of fraternity, meeting once a year at Gallup's farm in New Jersey, before attending the annual meeting of the recently formed American Association for Public Opinion Research (AAPOR).

The earliest state poll was in Texas, founded by Joe Belden, and from the immediate post-World War II period until the 1960s, the Texas Poll was the most prominent source of public opinion in the state. But the poll was never a money-maker, and Belden and Associates evolved into a firm that specialized in market research for the media, not policy and issues research. Eventually, the Texas Poll faded from view. Today, the Texas Poll belongs to Texas A & M University, which acquired the name and the records from Belden's firm. Belden himself is retired, and in 1991 received the annual AAPOR Award for distinguished accomplishment in the field of survey research.

-301-

Notes for this page

Add a new note
If you are trying to select text to create highlights or citations, remember that you must now click or tap on the first word, and then click or tap on the last word.
One moment ...
Default project is now your active project.
Project items
Notes
Cite this page

Cited page

Style
Citations are available only to our active members.
Buy instant access to cite pages or passages in MLA 8, MLA 7, APA and Chicago citation styles.

(Einhorn, 1992, p. 25)

(Einhorn 25)

(Einhorn 25)

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Note: primary sources have slightly different requirements for citation. Please see these guidelines for more information.

Cited page

Bookmark this page
The Superpollsters: How They Measure and Manipulate Public Opinion in America
Table of contents

Table of contents

  • Title Page iii
  • Table of Contents vii
  • Acknowledgements ix
  • Preface xi
  • 1 - The Sins Of Shere Hite 1
  • 2 - America Speaks 31
  • 3 - Reinventing The Industry 73
  • 4 - The Democratic Presidential Pollsters 125
  • 5 - The Republican Presidential Pollsters 193
  • 6 - The Media Pollsters 249
  • 7 - The California Divide 301
  • 8 - The Elusive Pulse Of Democracy 325
  • 9 - Polling And Politics in The Nineties 359
  • Notes 397
  • Index 419
Settings

Settings

Typeface
Text size Smaller Larger Reset View mode
Search within

Search within this book

Look up

Look up a word

  • Dictionary
  • Thesaurus
Please submit a word or phrase above.
Print this page

Print this page

Why can't I print more than one page at a time?

Help
Full screen
Items saved from this book
  • Bookmarks
  • Highlights & Notes
  • Citations
/ 434

matching results for page

    Questia reader help

    How to highlight and cite specific passages

    1. Click or tap the first word you want to select.
    2. Click or tap the last word you want to select, and you’ll see everything in between get selected.
    3. You’ll then get a menu of options like creating a highlight or a citation from that passage of text.

    OK, got it!

    Cited passage

    Style
    Citations are available only to our active members.
    Buy instant access to cite pages or passages in MLA 8, MLA 7, APA and Chicago citation styles.

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn, 1992, p. 25).

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn 25)

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn 25)

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences."1

    1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

    Cited passage

    Thanks for trying Questia!

    Please continue trying out our research tools, but please note, full functionality is available only to our active members.

    Your work will be lost once you leave this Web page.

    Buy instant access to save your work.

    Already a member? Log in now.

    Search by... Author
    Show... All Results Primary Sources Peer-reviewed

    Oops!

    An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.