The Campaign Manager: Running and Winning Local Elections

By Catherine M. Shaw | Go to book overview

5
Lawn Signs
In this chapter
Logo and General Information
Location, Location, Location
Preparing for the First Day
Big Signs
Maintenance of Signs
Lawn Sign Removal

Lawn sign placement and maintenance is a great opportunity to involve people who are not interested in interfacing with the public (or people you feel might make an unfavorable impression). Although it is a huge time and money commitment for a campaign, with enough volunteers a well-run lawn sign campaign is an excellent way for a voter to feel involved in a campaign while elevating candidate name recognition or increasing awareness of a ballot issue. Lawn signs can also demonstrate support for a candidate or issue within a community. However, that is really all they do. Given the expense and hassle of lawn signs plus the demands on your volunteer base, you should carefully consider whether to use them. In a small community, if your opponent is using them, you almost have to as well.

In my town, lawn signs cannot be placed more than thirty days prior to an election. I therefore have everything prepared for the big day when all the signs suddenly appear.

There are two schools of thought about lawn sign placement. One is not to worry if you do not have a lot of locations at first because the number you end up with is what counts. This argument holds that what is important is the appearance of building momentum. The other school of thought is that BOOM! here comes the candidate. Suddenly the name is out, and everyone supports that person. I am of the latter school. I work like crazy to get as many locations as possible for the big day. I do this obviously to make a big visual impact, but also because I only have to organize the signs going up once. I know that there will always be additional requests as the campaign goes on, but not so

"Few things are
harder to put up
with than the
annoyane of a
good example."
-- Mark Twain

-91-

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The Campaign Manager: Running and Winning Local Elections
Table of contents

Table of contents

  • Title Page iii
  • Contents vii
  • Tables and Illustrations xi
  • Preface xv
  • How to Use This Handbook 1
  • 1 - The Campaign Team 5
  • 2 - The Campaign Brochure. 17
  • 3 - The Volunteer Organization 35
  • 4 - Fund-Raising 49
  • 5 - Lawn Signs 91
  • 6 - Precinct Analysis 99
  • 7 - Canvassing 125
  • 8 - Getting-Out-The-Vote (Gotv) 137
  • 9 - Direct Mail 159
  • 10 - Media 171
  • 11 - The Candidate 205
  • 12 - The Issue-Based Campaign 235
  • 13 - The Campaign Flowchart 249
  • 14 - After the Ball 255
  • Afterword 257
  • Appendix 1 - Forms for Photocopying 259
  • Appendix 2 - The State Initiative and Referendum Process 271
  • Appendix 3 - Directory of Campaign Web Sites and Other Resources 277
  • Index 281
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