The Campaign Manager: Running and Winning Local Elections

By Catherine M. Shaw | Go to book overview

Afterword
You are now prepared to begin on the time-honored path of a political campaign. Campaigns are enormously fun and exhilarating. If you do everything right, you are almost assured a win. Just a few reminders before you begin:

"The great use of
life is to spend it
for something
that outlasts; it."
-- William James

1. . Know the law.
2. . Stay on your campaign theme or message, and you will be in control.
3. . Deliver that message to your targeted voters; "aim at the souls that can be saved."
4. . Redirect negative campaigning at your opponents and use it as an opportunity to restate your message.
5. . Work hard and others will work hard for you.
6. . Be humble and listen more than you speak.
7. . Know who you are before others find out.
8. . Smile. Always look as though you're having a great time.

Win or lose, you will emerge from the process a different person, a leader within your community.

-257-

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The Campaign Manager: Running and Winning Local Elections
Table of contents

Table of contents

  • Title Page iii
  • Contents vii
  • Tables and Illustrations xi
  • Preface xv
  • How to Use This Handbook 1
  • 1 - The Campaign Team 5
  • 2 - The Campaign Brochure. 17
  • 3 - The Volunteer Organization 35
  • 4 - Fund-Raising 49
  • 5 - Lawn Signs 91
  • 6 - Precinct Analysis 99
  • 7 - Canvassing 125
  • 8 - Getting-Out-The-Vote (Gotv) 137
  • 9 - Direct Mail 159
  • 10 - Media 171
  • 11 - The Candidate 205
  • 12 - The Issue-Based Campaign 235
  • 13 - The Campaign Flowchart 249
  • 14 - After the Ball 255
  • Afterword 257
  • Appendix 1 - Forms for Photocopying 259
  • Appendix 2 - The State Initiative and Referendum Process 271
  • Appendix 3 - Directory of Campaign Web Sites and Other Resources 277
  • Index 281
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