The Must-Read Introduction
WHY YOU MUST WRITE
BETTER DOCUMENTS FASTER!
Fast. That's how the business world approaches writing. Pondering
a message before setting finger to keyboard -- a relic from yesterday.
Writing, rewriting, and rewriting again -- a luxury reserved for
English composition classes. And missed deadlines? Death to any
organization, whether a 2-person business or a 25,000-employee
corporation. Today you must get your messages out in record time,
sometimes literally minutes after speaking with a client or attending
a meeting.But that's only half the problem. These quickly written documents must be livelier, more interesting, and more immediately
intriguing to readers than ever before. In fact, if the average letter
isn't captivating within the first five
words, the readers either skim
the message or throw it away. Why? Consider these facts:
|• ||The average reader watches four to eight hours of television daily. Most of the images people spend so much time watching flash
every two to three seconds -- at the slowest. These images are
provocative, too, darting from murdered bodies to couples in bed.
Furthermore, most readers spend considerable TV time clicking
the remote. I know a professor of literature and poetry who holds
a Ph.D. in philosophy. On weekends, this connoisseur of contemporary language stations himself on the couch, clicker in hand,
riding the on-air waves. Once, I timed the moments this otherwise|