Object : To write your message quickly and easily -- without frustrating pauses or blocks. Average time for a doublespaced page: five to ten minutes.
Now that you have your list, the next step is the most obvious and inevitable: writing. Ideally, writing should be as simple as sipping a soda, the scene at your office looking something like this:
You sit at your desk, computer keyboard or pad of paper before you. You start writing. The first few words flow easily; the ones that follow, even more so. You consult your list as you move along, reminding yourself of otherwise lost points, spontaneously adding extra examples or support. Within five or ten minutes you've finished your letter or memo. Within an hour or two you've breezed through several pages of your proposal or report. Yes, you think to yourself, you'll make your deadline, no problem.
The sad reality is that most people find that their words drip or stumble onto the computer screen. When describing their feelings about writing, my clients have used such words as agonizing, excruciating, and torturous. Rather than create fresh copy, others have confessed to ignoring important letters, sending a colleague's dubious proposal, and using forms that were seriously outdated. Even if you are an avoidance junkie and have an impressive set of your own confessions, you know that you can't escape writing altogether.