Perhaps the most efficient way to write is not to write at all, but to
use models: previously drafted documents that you can personalize
for a friendly, professional communication literally in seconds. Perhaps you already have models on file either in your computer or in a
pile in your desk drawer. Perhaps not. Either way, follow these suggestions so your models are always fresh, relevant, and personal.
Most businesspeople falter when they type the first word of their
model. For starters, they typically aren't professionals, and they load
the document with confusing jargon, incorrect grammar, and other
problems that untold others reuse every time the message goes out.
So, here's the first rule of model etiquette:
|Consult a professional writer or check other, well-written models
before developing your own. Also, check your writing for the
numerous issues discussed in this book so your bad habits don't
seep into the model base.|
|The second mistake follows within days or even hours. The wellmeaning businessperson creates another and yet another model,
crowding the computer with as many versions of one message as Ben and Jerry have flavors of ice cream. Hence, rule number 2:|
|Keep only one or two standard models for each message.|