American Mass-Market Magazines

By Alan Nourie; Barbara Nourie | Go to book overview

G

GEO

The publication of Geo in the United States was an extraordinary experiment that provided an elegant magazine with a wide range of high-quality articles and photographs over many different subjects. Unfortunately, Geo never developed a large enough audience to sustain its publication and became a very short-lived and very expensive failure.

The German firm Gruner and Jahr began publishing Geo in Germany in 1977. Gruner and Jahr is the parent company of Stern and other successful German magazines and with Geo expanded its base with a high-quality general-interest magazine. Geo filled an empty niche among German magazine readers and became an instant success. German antitrust laws prevented Gruner and Jahr from expanding any further in Germany and the company decided to expand by publishing Geo internationally. The next edition of Geo was published in France and also resulted in a great success. Both of these editions are still being published, with circulation of the German edition at 520,000 and the French edition at 500,000. 1 Gruner and Jahr decided to develop a U.S. edition and intended to publish editions in Japan, Great Britain, and Italy.

Gruner and Jahr entered the American market expecting the same type of instant success as they had had with the German and French editions. Geo was introduced in the United States with a large amount of fanfare and no expense was spared in attempts to lure potential subscribers. Some of the advertising for this new magazine consisted of a six-page four-color bleed spread with reply cards that was placed in Time,* Business Week, and Newsweek* and had an estimated cost of approximately one million dollars. Direct marketing included two gigantic mailings of 3.2 million pieces and 1.6 million pieces with names of potential subscribers selected from many different mailing lists. 2

-131-

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American Mass-Market Magazines
Table of contents

Table of contents

  • Title Page iii
  • Contents v
  • A 3
  • The American Farmer 3
  • American Heritage 7
  • American Magazine and Historical Chronicle 12
  • American Mercury 13
  • The American Whig Review 18
  • Argosy 29
  • Atlantic Monthly 32
  • C 47
  • Changing Times 47
  • The Columbian Lady's and Gentleman's Magazine 58
  • Cosmopolitan 78
  • Crawdaddy 88
  • D 95
  • Debow's Review 95
  • E 103
  • F 119
  • G 131
  • H 149
  • Health 152
  • High Times 161
  • Home Mechanix 165
  • Horizon 170
  • I 177
  • K the Kiplinger Magazine. See Changing Times 181
  • L 193
  • Liberty 195
  • Life 207
  • Lippincott's Magazine 213
  • Littell's Living Age 222
  • Look 225
  • M 235
  • Mcclure's Magazine 247
  • N 271
  • National Police Gazette 284
  • Niles' Weekly Register 329
  • O 341
  • P/Q 349
  • Parade 349
  • People Weekly 359
  • Playboy 367
  • Playgirl 375
  • Popular Science: the What's New Magazine 385
  • Prevention Magazine 399
  • Psychology Today 404
  • R 419
  • Reader's Digest 425
  • Rolling Stone 442
  • S 445
  • Saturday Review 452
  • Scribner's Magazine 458
  • The Smart Set 467
  • Smithsonian 474
  • Sunset 479
  • T 491
  • Travel-Holiday 507
  • True Story 510
  • Tv Guide 519
  • U 529
  • Usa Weekend 531
  • U.S. News and World Report 534
  • V 547
  • Vanity Fair 547
  • Village Voice 551
  • Vogue 556
  • W 561
  • Index 585
  • Contributors 605
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