Gossip, stars, fashion, and funk characterize Interview, the monthly farrago that could be found on coffee tables of national and international trendsetters in 1970, the year of its debut. Founded in 1969 by Andy Warhol as a cult magazine, Interview was published irregularly until 1974, when it became a monthly publication. During this same period of time, efforts were made to change the magazine's image from that of a cult magazine to an avant-garde, chic underground paper catering to a larger than cult population but never intending to be a mass-market publication.
Warhol's planning of Interview during the 1960s came at a time of national and international notoriety for him as a major pop art figure noted for his eccentricity. The experimental atmosphere of the 1970s was ideal for Interview, which provided contributors with a vehicle to express artistic freedom and opportunities for self-awareness. Therefore, Interview offered, as it continues to do, a forum to introduce new people, people other magazines did not write about. Frequently, well-known personalities in the visual and performing arts, politics, literature, journalism, and sports are also featured.
In an interview with Lew Grossberger in 1979, when asked why he started Interview, Warhol jokingly indicated that the magazine was started so that he and others could get invited to more parties. 1 However, Warhol's seriousness about the magazine was seen in his strategic hiring of Brigid Polk, of whom he was very fond and who is the daughter of Richard E. Berlin, who ran the Hearst Corporation in the 1960s, to be publisher of Interview. Since Brigid's father had been very effective as a publisher, Warhol reasoned that Brigid would help bring Interview to prominence.
As the magazine's name indicates, Interview was made popular by including in each issue at least one interview. When interviews are done of famous per-