American Mass-Market Magazines

By Alan Nourie; Barbara Nourie | Go to book overview

INDEX SOURCES

Not indexed.


LOCATION SOURCES

Widely held, but at University of Illinois at Urbana-Champaign. Available in microform, vol. 10-present.


Publication History

MAGAZINE TITLE AND TITLE CHANGES

Playgirl: The Magazine for Women, 1973-present.


VOLUME AND ISSUE DATA

Vol. 1, no. 1-present, August 1973-present, monthly.


PUBLISHER AND PLACE OF PUBLICATION

Douglas Lambert, 1973-1977, Los Angeles, California; Ira Ritter, 1977-1986, Los Angeles and Santa Monica, California; Playgirl, Inc., 1987-1988, New York, New York; Louis Montesano, 1988-present, New York, New York.


EDITORS

Marian Scott Milan, 1973-1977; Joyce Dudley Fleming, 1977; Barbara Cady, 1977-1978; Judy Lewellen, 1978-1979; Melody Sharp, 1979; Judy Lewellen, 1979-1981; Pat McGilligan, 1981-1983; Diane Grosskopf, 1983-1985; Tomasine E. Lewis, 1985-1987; Nancie S. Martin, 1987-present.


CIRCULATION

1,042,000 ( 1977); 600,000 ( 1988).

Robert W. Frizzell


POPULAR MECHANICS

Popular Mechanics is moving toward ninety years of publication and in that time has become the standard how-to magazine for science and mechanics. Its practical approach is aimed at all age groups with generously illustrated articles on projects ranging from automobile repair to electronics. With Popular Science* and Home Mechanics, Popular Mechanics is a highly successful and widely circulated magazine of considerable popular appeal.

Popular Mechanics began its life in 1902 as a weekly, subtitled An Illustrated Weekly Review of the Mechanical Press of the World. The entire first issue (and succeeding issues) was devoted to the how-to process on topics such as telephones, cleaning sponges, and the manufacture of car wheels. The sciences were represented as well as mechanics; an article on chewing advised the reader: "chew your food thoroughly. Mix it well with saliva. Don't rush through the meal--it comes but three times a day and you are entitled to be leisurely about it." 1 The article went on to assert that chewing gum, on the other hand, did not aid the digestive process. Science was also the subject of a brief article on quicksand. The entire contents ran for only sixteen pages in these initial issues, mixed with a few advertisements and job placement ads.

-380-

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American Mass-Market Magazines
Table of contents

Table of contents

  • Title Page iii
  • Contents v
  • A 3
  • The American Farmer 3
  • American Heritage 7
  • American Magazine and Historical Chronicle 12
  • American Mercury 13
  • The American Whig Review 18
  • Argosy 29
  • Atlantic Monthly 32
  • C 47
  • Changing Times 47
  • The Columbian Lady's and Gentleman's Magazine 58
  • Cosmopolitan 78
  • Crawdaddy 88
  • D 95
  • Debow's Review 95
  • E 103
  • F 119
  • G 131
  • H 149
  • Health 152
  • High Times 161
  • Home Mechanix 165
  • Horizon 170
  • I 177
  • K the Kiplinger Magazine. See Changing Times 181
  • L 193
  • Liberty 195
  • Life 207
  • Lippincott's Magazine 213
  • Littell's Living Age 222
  • Look 225
  • M 235
  • Mcclure's Magazine 247
  • N 271
  • National Police Gazette 284
  • Niles' Weekly Register 329
  • O 341
  • P/Q 349
  • Parade 349
  • People Weekly 359
  • Playboy 367
  • Playgirl 375
  • Popular Science: the What's New Magazine 385
  • Prevention Magazine 399
  • Psychology Today 404
  • R 419
  • Reader's Digest 425
  • Rolling Stone 442
  • S 445
  • Saturday Review 452
  • Scribner's Magazine 458
  • The Smart Set 467
  • Smithsonian 474
  • Sunset 479
  • T 491
  • Travel-Holiday 507
  • True Story 510
  • Tv Guide 519
  • U 529
  • Usa Weekend 531
  • U.S. News and World Report 534
  • V 547
  • Vanity Fair 547
  • Village Voice 551
  • Vogue 556
  • W 561
  • Index 585
  • Contributors 605
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