American Mass-Market Magazines

By Alan Nourie; Barbara Nourie | Go to book overview

Publication History

MAGAZINE TITLE AND TITLE CHANGES

Reader's Digest: The Little Magazine, February 1922-July 1923; Reader's Digest Service, August 1923-April 1925; Reader's Digest, May 1925-present.


VOLUME AND ISSUE DATA

Vol. 1-present, February 1922-present, monthly.


PUBLISHER AND PLACE OF PUBLICATION

Reader's Digest Association, Pleasantville, New York.


EDITORS

Lila Bell Acheson, DeWitt Wallace, and Louise M. Patterson, February 1922- March 1922; Lila Bell Acheson, DeWitt Wallace, and H. J. Cobberly, April 1922- May 1927; Lila Bell Acheson and DeWitt Wallace, 1927-1957; DeWitt Wallace and Kenneth Payne, 1957-1973; Hobart Lewis, 1973-1976; Edward T. Thompson, 1976-1984; Kenneth O. Gilmore, 1984-present.


CIRCULATION

16,566,650 ( 1987).

Katherine Shaw


REDBOOK

Redbook, originally a magazine of popular fiction, has become one of the leading women's periodicals in the United States. The first issue was published in May of 1903 by a group of Jewish businessmen in Chicago. Louis M. Stumer, Abraham R. Stumer, Benjamin J. Rosenthal, and Louis Eckstein, owners of millinery stores, restaurants, a drug store, and an office building, had at first attempted to buy out a fiction publication entitled the 10 Story Book. Failing in this effort, they decided to start their own periodical for profit. Trumbull White, a foreign service correspondent for the Chicago Record, was recruited to be the first editor. White projected that it would take three years to make a profit and in that time the backers might lose $100,000. The firm of Stumer, Rosenthal, and Eckstein, with assets of $1 million, directed White to proceed with the venture. 1

The first issue of Redbook, at first written Red Book, used zinc etchings to illustrate the stories. These looked cheap and were later replaced by tooled halftones. A photographic section was soon inserted at the beginning of each issue, which included well-known actresses of the day. The red cover and sketch of a woman clad in an evening gown, concluded one observer, "were more sensational in their suggestions than the contents of the stories warrant."2 An editorial in the first issue noted that the magazine was designed to be "invariably wholesome, invariably decent, invariably cheerful. " The editor concluded: "Red is the color of cheerfulness, of brightness, of gayety. It is the color of the most

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American Mass-Market Magazines
Table of contents

Table of contents

  • Title Page iii
  • Contents v
  • A 3
  • The American Farmer 3
  • American Heritage 7
  • American Magazine and Historical Chronicle 12
  • American Mercury 13
  • The American Whig Review 18
  • Argosy 29
  • Atlantic Monthly 32
  • C 47
  • Changing Times 47
  • The Columbian Lady's and Gentleman's Magazine 58
  • Cosmopolitan 78
  • Crawdaddy 88
  • D 95
  • Debow's Review 95
  • E 103
  • F 119
  • G 131
  • H 149
  • Health 152
  • High Times 161
  • Home Mechanix 165
  • Horizon 170
  • I 177
  • K the Kiplinger Magazine. See Changing Times 181
  • L 193
  • Liberty 195
  • Life 207
  • Lippincott's Magazine 213
  • Littell's Living Age 222
  • Look 225
  • M 235
  • Mcclure's Magazine 247
  • N 271
  • National Police Gazette 284
  • Niles' Weekly Register 329
  • O 341
  • P/Q 349
  • Parade 349
  • People Weekly 359
  • Playboy 367
  • Playgirl 375
  • Popular Science: the What's New Magazine 385
  • Prevention Magazine 399
  • Psychology Today 404
  • R 419
  • Reader's Digest 425
  • Rolling Stone 442
  • S 445
  • Saturday Review 452
  • Scribner's Magazine 458
  • The Smart Set 467
  • Smithsonian 474
  • Sunset 479
  • T 491
  • Travel-Holiday 507
  • True Story 510
  • Tv Guide 519
  • U 529
  • Usa Weekend 531
  • U.S. News and World Report 534
  • V 547
  • Vanity Fair 547
  • Village Voice 551
  • Vogue 556
  • W 561
  • Index 585
  • Contributors 605
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