June 1907-1928; (4) Review of Reviews, 1929-August 1932; (5) Review of Reviews and World's Work, September 1932-July 1937.
Monthly. Vol. 1, January -June 1890; vol. 2, July-December 1890; vol. 3, January- July 1891 (March omitted, and American edition begun with April); vol. 4, August 1891-January 1892; vol. 5, February-July 1892; vol. 6, August 1892-January 1893; vol. 7, February-June 1893; vols. 8-95 (regular semiannual volumes), July 1893-June 1937; vol. 96, no. 1, July 1937.
Review of Reviews, London ( W. T. Stead), 1890-February 1891; Review of Reviews, New York ( Albert Shaw), April 1891-1893; Review of Reviews Company, New York ( Albert Shaw), 1894-January 1923; Review of Reviews Corporation, New York ( Albert Shaw, Albert Shaw, Jr.), February 1923-July 1937.
William Thomas Stead, 1890-1891; Albert Shaw, 1891-1937.
Began at 60,000 in 1892; maximum circulation was 242,305 in 1917; in 1937, when the magazine ceased, circulation was 138,587.
RODALE'S ORGANIC GARDENING. See ORGANIC GARDENING
Rolling Stone magazine, one of the foremost music-oriented publications of our day, marked its twentieth anniversary in 1987. Over the past twenty years, Rolling Stone has evolved from a twenty-five-cent black-and-white twenty-four- page paper to a slick full-color magazine featuring in its pages articles on culture, art, and politics as well as popular music. It is sold not only all over North America but in ninety-five foreign countries as well.
Jann S. Wenner, the force behind Rolling Stone, borrowed $7,500 to get the magazine underway. Wenner was greatly dissatisfied with the reporting he had been reading on rock, drugs, and the New Left, feeling that the information presented was "either myth or nonsense." 1 Rolling Stone, by contrast, would reflect "the changes related to rock and roll. . . . [We] hope we have something here for the artists, and the industry and every person who 'believes in the majic [sic] to set you free." 2
Straight Arrow Press of San Francisco published the first issue in November 1967. From an initial press run of 40,000 and sales of only 6,000, Rolling Stone's circulation four years later was 250,000, 80 percent of which was newsstand sales. In 1976 the circulation figures exceeded 500,000. Today, the total circulation is over 1 million, 60 percent of which represents paid subscriptions. A one-year subscription (twenty-six issues) in 1968 cost $6.00 as compared to