American Mass-Market Magazines

By Alan Nourie; Barbara Nourie | Go to book overview

The eighties started with changes in the Smithsonian. Edward Thompson went on an extended leave of absence, from which he never returned as editor. This cigar-smoking, Churchill-looking, mumbling man was awarded the institution's Henry Medal for "his brilliant efforts to create and sustain the quality of the magazine," as he nurtured it into a full-fledged respectable publication, and was complimented by President Jimmy Carter for doing "as much as any figure in modern journalism to help Americans learn about and enjoy the world around them." 10 Don Mosher, who had been managing editor, became editor, and Robert McAdams took over as secretary after S. Dillon Ripley's retirement. Subscriptions soared above the two million mark, and ad revenue climbed to new heights.

A sampling of this decade's earlier issues reveals a new direction, away from the idealism of the 1970s. Now we are concerned with endangered species, and ice castle sculptures, with treasure hunts and the good life expressed in the many state-of-the-art ads, directed to a generation that grew away from the earthconscious frugality of its youth. As I read Donald Dale's essay in the January 1987 issue, "The cat could never admit her mistakes," I realized that my own generation of associates, worried about their empty nests, might have enjoyed this bland, uncontroversial diet of museum relics and the glories of the past, yet I was pleased to see improvements in the last two years in the content of articles and features and in the quality of the photography, layout, and artwork. This trend will ensure the Smithsonian's survival as a herald and disseminator of culture, good taste, and scientific knowledge to its audience.


Notes
1.
S. Dillon Ripley, "The View from the Castle," Smithsonian, April 1970, p. 2.
2.
Edwards Park, "Around the Mall and Beyond," Smithsonian, March 1980, p. 34. An interesting history of the first ten years.
3
Ibid., p. 32.
4.
Letters to the Editor, "Smithsonian", June 1980, p. 2.
5.
Park, p. 29.
6.
"A Life of Its Own," Newsweek, 27 August 1973, pp. 76-77.
7.
Ripley, p. 2.
8.
S. Dillon Ripley, "The View from the Castle," Smithsonian, January 1980, p. 8. An interesting history of the first ten years.
9.
James K. Page, Jr., "Phenomena, Comments & Notes," Smithsonian, March 1980, pp. 38-44.
10.
Ripley, March 1980, p. 14.

Information Sources

BIBLIOGRAPHY

"Life of Its Own." Newsweek, 27 August 1973, pp. 76-77.

"Making Culture Pay." Time, 14 January 1974, p. 28.

Park, Edwards. "Around the Mall and Beyond." Smithsonian, March 1980, pp. 28-36.

-474-

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American Mass-Market Magazines
Table of contents

Table of contents

  • Title Page iii
  • Contents v
  • A 3
  • The American Farmer 3
  • American Heritage 7
  • American Magazine and Historical Chronicle 12
  • American Mercury 13
  • The American Whig Review 18
  • Argosy 29
  • Atlantic Monthly 32
  • C 47
  • Changing Times 47
  • The Columbian Lady's and Gentleman's Magazine 58
  • Cosmopolitan 78
  • Crawdaddy 88
  • D 95
  • Debow's Review 95
  • E 103
  • F 119
  • G 131
  • H 149
  • Health 152
  • High Times 161
  • Home Mechanix 165
  • Horizon 170
  • I 177
  • K the Kiplinger Magazine. See Changing Times 181
  • L 193
  • Liberty 195
  • Life 207
  • Lippincott's Magazine 213
  • Littell's Living Age 222
  • Look 225
  • M 235
  • Mcclure's Magazine 247
  • N 271
  • National Police Gazette 284
  • Niles' Weekly Register 329
  • O 341
  • P/Q 349
  • Parade 349
  • People Weekly 359
  • Playboy 367
  • Playgirl 375
  • Popular Science: the What's New Magazine 385
  • Prevention Magazine 399
  • Psychology Today 404
  • R 419
  • Reader's Digest 425
  • Rolling Stone 442
  • S 445
  • Saturday Review 452
  • Scribner's Magazine 458
  • The Smart Set 467
  • Smithsonian 474
  • Sunset 479
  • T 491
  • Travel-Holiday 507
  • True Story 510
  • Tv Guide 519
  • U 529
  • Usa Weekend 531
  • U.S. News and World Report 534
  • V 547
  • Vanity Fair 547
  • Village Voice 551
  • Vogue 556
  • W 561
  • Index 585
  • Contributors 605
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