Yagoda, Ben. "The True Story of Bernarr Macfadden." American Heritage, December 1981, pp. 26-29.
Macfadden Holdings, Inc. Partial holdings: Bowling Green State University; Library of Congress; Michigan State University; University of Illinois at Urbana- Champaign; many public libraries.
Vols. 1-138, May 1919-present, monthly.
Macfadden Publications, Inc.: Bernarr Macfadden, 1919-1941; Orr J. Elder, 1941-1951; Irving S. Manheimer, 1951-1962. Macfadden-Bartell Corporation: Gerald A. Bartell, 1962-1975. Macfadden Holdings, Inc.: Peter J. Callahan, 1975-present. New York, New York.
John Brennan, 1919-1926(?); William Jordan Rapp, 1926-1942; Henry Lieferant, 1942-1947; Ernest V. Heyn, 1947-1950; Helen Irwin Littauer, 1950-1951; Nina Sittler Dorrance, 1951-1965; Suzanne Hilliard, 1965-1976; Helen Vincent, 1976- 1987; Sue Weiner, 1987-present.
1,575,666 paid, 3,412 nonpaid.
On what calender does the week begin on Saturday and the year begin in September? The one in the offices of TV Guide and apparently the one in some 19 million American homes where TV Guide is a staple purchase weekly at the supermarket or through subscription. TV Guide is now the number one bestseller of all periodicals published in the United States, rivaling long-time leader Reader's Digest,* which surpasses TV Guide only when international sales in other languages are counted.
TV Guide is the brainchild of Walter H. Annenberg, who against the advice and wisdom of others in the publishing field, envisioned a periodical "dedicated to serving constructively the television viewers of America." 1 The unique feature of this periodical is that it is national and local, something no other magazine has attempted before or since on this scope.
In November 1952 Walter Annenberg noticed a full-page ad for TV Digest in the Philadelphia Bulletin, called Merrill Panitt, his administrative assistant, "to