American Mass-Market Magazines

By Alan Nourie; Barbara Nourie | Go to book overview

_____. "Us Delays Plans to Go Weekly." New York Times, 10 January 1983, IV, p. 7.

Henry, David. "Tough Slogging." Forbes, 8 September 1986, p. 76.

Hornblower, Margot. "It's New! It's Old! It's Us!" Washington Post, 17 June 1985.

"It's Us vs. Them in Checkout-Counter War." Advertising Age, 13 May 1985, p. 14.

Lieberman, David. "Now Star-Studded Us Has More Ad Pages, Too." Business Week, 8 June 1987, pp. 83-84.

Katz, William, and Linda S. Katz. Magazines for Libraries. 5th ed. New York: R. R. Bowker, 1986.

"The Times Decides We Are Not Us." Newsweek, 17 March 1980, p. 86.

"Us Colors in Void in Magazine Market." Advertising Age, 10 June 1985, p. 10.


INDEX SOURCES

Readers' Guide to Periodical Literature, Access ( 1986-present).


LOCATION SOURCES

Library of Congress, Public Library of Cincinnati and Hamilton County, many other libraries. Available in microform.


Publication History

MAGAZINE TITLE AND TITLE CHANGES

Us, 1977-present.


VOLUME AND ISSUE DATA

Vols. 1-8, 1977-1985, vols. 1-3, 1985-present, biweekly. Jann Wenner, upon his takeover in 1985, started renumbering volumes from vol. 1.


PUBLISHER AND PLACE OF PUBLICATION

New York Times Company, New York, New York, 1977-1980; Macfadden Holdings, New York, New York, 1980-1985; Straight Arrow Publishers, New York, New York, 1985-present.


EDITORS

William H. Davis, 1977; Ron Martin, 1977-1978; Sam Angeloff, 1978-1979; Jay Fitzgerald, 1979-1980; Richard Kaplan, 1980-1985; Jann S. Wenner, 1985- present.


CIRCULATION

1,000,000.

Ronnie W. Faulkner


USA WEEKEND

In September 1953 publisher William H. Marriott launched a new Sunday newspaper supplement, Family Weekly, aimed at the small-town news market and based on the recently demised supplement Nowadays. 1 Today that same supplement exists, entitled USA Weekend, purchased in 1985 by the Gannett Company, which issues USA Today newspapers across the country. USA Weekend and the other leading supplement, Parade,* represent the only still existing such publications since the midcentury. Sunday supplements actually became a

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American Mass-Market Magazines
Table of contents

Table of contents

  • Title Page iii
  • Contents v
  • A 3
  • The American Farmer 3
  • American Heritage 7
  • American Magazine and Historical Chronicle 12
  • American Mercury 13
  • The American Whig Review 18
  • Argosy 29
  • Atlantic Monthly 32
  • C 47
  • Changing Times 47
  • The Columbian Lady's and Gentleman's Magazine 58
  • Cosmopolitan 78
  • Crawdaddy 88
  • D 95
  • Debow's Review 95
  • E 103
  • F 119
  • G 131
  • H 149
  • Health 152
  • High Times 161
  • Home Mechanix 165
  • Horizon 170
  • I 177
  • K the Kiplinger Magazine. See Changing Times 181
  • L 193
  • Liberty 195
  • Life 207
  • Lippincott's Magazine 213
  • Littell's Living Age 222
  • Look 225
  • M 235
  • Mcclure's Magazine 247
  • N 271
  • National Police Gazette 284
  • Niles' Weekly Register 329
  • O 341
  • P/Q 349
  • Parade 349
  • People Weekly 359
  • Playboy 367
  • Playgirl 375
  • Popular Science: the What's New Magazine 385
  • Prevention Magazine 399
  • Psychology Today 404
  • R 419
  • Reader's Digest 425
  • Rolling Stone 442
  • S 445
  • Saturday Review 452
  • Scribner's Magazine 458
  • The Smart Set 467
  • Smithsonian 474
  • Sunset 479
  • T 491
  • Travel-Holiday 507
  • True Story 510
  • Tv Guide 519
  • U 529
  • Usa Weekend 531
  • U.S. News and World Report 534
  • V 547
  • Vanity Fair 547
  • Village Voice 551
  • Vogue 556
  • W 561
  • Index 585
  • Contributors 605
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