Studies in Personnel and Industrial Psychology

By Edwin A. Fleishman | Go to book overview
high turnover, low productivity, or other variables. This type of intracompany analysis would be similar to that used successfully by General Motors Corporation in attitude research.22
3. Ecco analysis can be used for either periodic or continuous audits of communication in a company. In a periodic audit, ecco surveys might be combined with the personnel audit or with an attitude survey. In a continuous audit, a departmental ecco survey might be made every week or two weeks in order to keep abreast of communication problems and to have current communication data available to top management when it needed such data for planning, organizing, and controlling.
4. In executive development, ecco surveys of management provide interesting case studies, and survey data can constitute the framework within which management training in communications is given. Even the process of making surveys will create management interest in its communication problems.
5. Ecco analysis should be especially useful for study of the informal organization and of "grapevine" chains of communication because it appears to be the most effective method yet reported for recording grapevine chains. Management needs a greater knowledge of the grapevine and more skill in using it.
6. A logical result of ecco studies over a period of time would be a search for generalities from which principles of communication will be drawn which can be used in business. Perhaps pattern "X" or "Y" can be shown to be generally effective for certain stated conditions. This development lies far in the background, but it is a potential, since laboratory experiments by Bavelas (see below) and others have shown that communication patterns do affect such organizational factors as speed of work, accuracy of work, and worker morale.

41. An Experimental Approach to Organizational Communication*

Alex Bavelas and Dermot Barrett

COMMUNICATION AS a critical aspect of organization has been attracting more and more attention. If one may judge from articles and speeches,

____________________
*
From Personnel, Vol. 27, 1951, pp. 366-71.
22
Chester E. Evans and La Verne N. Laseau, My Job Contest ( Baltimore: Personnel Psychology Monograph Number 1, 1950).

-401-

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