Advertising, the Uneasy Persuasion: Its Dubious Impact on American Society

By Michael Schudson | Go to book overview

5
Historical Roots of
Consumer Culture

IN AMERICAN SOCIETY, people often satisfy or believe they can satisfy their socially constituted needs and desires by buying mass produced, standardized, nationally advertised consumer products. This was not always the case nor is it today a universal phenomenon. Why should it be so prominent a characteristic of contemporary American culture?

One approach to that question is to seek out the historical roots of consumer culture, and that is the task for this chapter. A set of clues may be found in one of the most famous American novels, Theodore Dreiser Sister Carrie. In 1900, Dreiser published this book about Caroline Meeber, a small-town Mid- western girl who goes to the big city, Chicago, to seek her fortune and her future. The first few pages of the novel quickly identify the new social world Carrie walks into and Dreiser saw growing up around him, a social world that gave rise to consumer culture.

-147-

Notes for this page

Add a new note
If you are trying to select text to create highlights or citations, remember that you must now click or tap on the first word, and then click or tap on the last word.
One moment ...
Default project is now your active project.
Project items

Items saved from this book

This book has been saved
Highlights (0)
Some of your highlights are legacy items.

Highlights saved before July 30, 2012 will not be displayed on their respective source pages.

You can easily re-create the highlights by opening the book page or article, selecting the text, and clicking “Highlight.”

Citations (0)
Some of your citations are legacy items.

Any citation created before July 30, 2012 will labeled as a “Cited page.” New citations will be saved as cited passages, pages or articles.

We also added the ability to view new citations from your projects or the book or article where you created them.

Notes (0)
Bookmarks (0)

You have no saved items from this book

Project items include:
  • Saved book/article
  • Highlights
  • Quotes/citations
  • Notes
  • Bookmarks
Notes
Cite this page

Cited page

Style
Citations are available only to our active members.
Buy instant access to cite pages or passages in MLA, APA and Chicago citation styles.

(Einhorn, 1992, p. 25)

(Einhorn 25)

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Cited page

Bookmark this page
Advertising, the Uneasy Persuasion: Its Dubious Impact on American Society
Table of contents

Table of contents

  • Title Page iii
  • Contents vii
  • Acknowledgments ix
  • Preface to the Paperback Edition xiii
  • Notes xxiii
  • Introduction 3
  • 1 - The Advertiser's Perspective 14
  • 2 - What Advertising Agencies Know 44
  • 3 - The Consumer's Information Environment 90
  • 4 - An Anthropology of Goods 129
  • 5 - Historical Roots of Consumer Culture 147
  • 6 - The Emergence of New Consumer Patterns: a Case Study of the Cigarette 178
  • 7 - Advertising as Capitalist Realism 209
  • 8 - An Evaluation of Advertising 234
  • Notes 244
  • Index 277
Settings

Settings

Typeface
Text size Smaller Larger Reset View mode
Search within

Search within this book

Look up

Look up a word

  • Dictionary
  • Thesaurus
Please submit a word or phrase above.
Print this page

Print this page

Why can't I print more than one page at a time?

Help
Full screen
/ 294

matching results for page

    Questia reader help

    How to highlight and cite specific passages

    1. Click or tap the first word you want to select.
    2. Click or tap the last word you want to select, and you’ll see everything in between get selected.
    3. You’ll then get a menu of options like creating a highlight or a citation from that passage of text.

    OK, got it!

    Cited passage

    Style
    Citations are available only to our active members.
    Buy instant access to cite pages or passages in MLA, APA and Chicago citation styles.

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn, 1992, p. 25).

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn 25)

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences."1

    1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

    Cited passage

    Thanks for trying Questia!

    Please continue trying out our research tools, but please note, full functionality is available only to our active members.

    Your work will be lost once you leave this Web page.

    Buy instant access to save your work.

    Already a member? Log in now.

    Oops!

    An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.